Who do they think we are?

This is one of three essential questions your Planning Team must discuss as you reevaluate your marketing strategies. What do people think of your group?  Do they think of your group at all?  What are their perceptions?  This is the starting place. As with any journey, you must know where you are before you can get where you are going.  It may be helpful to call first time guests and those who came once but haven’t returned and ask a few questions such as…

• What did you like best about your visit?
• What would keep you coming back?
• Did you use our nursery and were you pleased with it?
• What type of program would interest you at future meetings?

What do we want them to think when they see or hear about our group?

We serve a God who is creative, excellent, loving, pure, just, self-sacrificing, patient, joyful, peaceful, kind, relational, and relevant who brings hope to every situation we face in life. We are to reflect His glory to a dying world. As a team, develop a succinct statement that clearly communicates the goal of your marketing.

How are we going to develop this reputation in our community?

Dream big!  Pray diligently and ask the Lord to show you how you can shine His light through your marketing endeavors. The next article will give several specific ideas to help you plant many seeds, but remember that it is the Lord who will bring the harvest!