MARKETING TO THE MAX
Understanding the why's and where to's of marketing develops a useful foundation for your group's marketing decisions. Once this foundation is laid, you are ready for the nuts and bolts of how to communicate your message to your target audience.
In the final part of this four-part marketing series adapted from material by Leanna Hafften, you will find a range of ideas and tools for how to market your group to your target audience. All of the Tools of the Trade from previous months are included. We encourage you to mix and match the ideas that will most effectively help you market your group to the max!
Part I — What is Marketing?
Part II — Marketing to your Target Audience
Part III — Essential Marketing Questions for your Planning Team
Part IV — Ready, Set, Go! Practical Marketing Tools
Part V — Marketing to the Max - Illustrated